Mixpanel is the product analytics platform that helps teams track user behavior, measure conversions, and improve retention. Start free today.
Mixpanel AI Introducing your always-on product intelligence system. Learn More Get Started Free Select Language English Japanese (Japan) Korean (South Korea) Indonesian (Indonesia) Product analytics for an AI-first world Give product, engineering, and growth teams an edge with proactive AI that knows your data — and what to build next. Understand user behavior Watch users in action Test & ship experiments Measure what matters Unify your data stack Book a Demo Get Started Free Product Analytics Learn what your users actually do. Track events, build funnels, analyze retention, and segment any way you want. Mixpanel AI surfaces the "why" behind the numbers before you even think to ask. Explore Product Analytics Web Analytics Go beyond pageviews to understand real user behavior on your site. Ask questions in plain language and get answers your whole team can act on. Explore Web Analytics Session Replay & Heatmaps Watch the sessions behind your numbers. Replays are tied directly to your analytics, so you can go from "drop-off at step 3" to watching it happen in seconds. Explore Session Replay Experiments & Feature Flags Ship with confidence, not crossed fingers. A/B test against real product metrics and manage feature flags from the same place. No more disconnected tools or inconclusive results. Explore Experiments Metric Trees Build a living map of your KPIs and the drivers beneath them. Map how your key metrics relate to each other, so every team knows which levers to pull, and whether pulling them is actually working. Explore Metric Trees Data Warehouse Connectors Your warehouse data, finally in your hands. Sync from Snowflake, BigQuery, Redshift, and more. Analyze all of your unified product and backend data in perfect sync. Explore Warehouse Connectors MCP Always-on product intelligence for AI-native teams Mixpanel AI proactively surfaces insights, diagnoses problems, and recommends what to do next, so your team can build with con
