Brand identity studio working with founders building in AI, tech and consumer. Strategy first, design as a system. Selected work from a 14+ year practice.
BRAND IDENTITY SYSTEMS. BUILT FROM CONCEPT. GROUNDED IN STRATEGY, CLEAR IN THEIR LOGIC, CONSISTENT IN THEIR EXPRESSION, AND ABLE TO EVOLVE OVER TIME. Showreel WE ARE REDONDO We are a team of professionals with experience across multiple areas of design, brought together by a shared vision and a common way of working. SELECTED WORK See our most recent case studies. View all projects RESEARCH AND ANALYSIS · AUDIENCE AND CULTURAL CONTEXT · COMPETITIVE LANDSCAPE · POSITIONING · BRAND ARCHITECTURE · NAMING · STRATEGIC NARRATIVE · CONCEPT DEVELOPMENT RESEARCH AND ANALYSIS · AUDIENCE AND CULTURAL CONTEXT · COMPETITIVE LANDSCAPE · POSITIONING · BRAND ARCHITECTURE · NAMING · STRATEGIC NARRATIVE · CONCEPT DEVELOPMENT Flai Lynk Markets Infinia TRUSTED BY OUR SERVICES 01 Brand Strategy The foundation for every decision that follows. Understanding context, analyzing landscape and defining positioning so the brand has a clear direction. RESEARCH AND ANALYSIS AUDIENCE AND CULTURAL CONTEXT STRATEGIC NARRATIVE NAMING BRAND ARCHITECTURE CONCEPT DEVELOPMENT COMPETITIVE LANDSCAPE POSITIONING 02 Brand Culture Aligning the organization behind the brand. Defining how it is understood, communicated and sustained internally. VALUES VERBAL IDENTITY TONE OF VOICE CULTURE AND ALIGNMENT FRAMEWORKS MESSAGING FRAMEWORKS MANIFESTO 03 Identity Translating strategy into visual identity systems. Open, scalable, and built to evolve over time. VISUAL IDENTITY SYSTEMS DESIGN PRINCIPLES ART DIRECTION GUIDELINES MOTION & 3D DESIGN ICONOGRAPHY TYPOGRAPHY, COLOR, AND VISUAL LANGUAGE GRID AND LAYOUT SYSTEMS ILLUSTRATION AND GRAPHIC LANGUAGES 04 Brand Experience Applying the identity across different contexts. Developing the assets and frameworks that ensure consistency in use. EDITORIAL SOCIAL MEDIA SYSTEMS SALES AND MARKETING MATERIALS CREATIVE CAMPAIGNS & ADAPTATIONS PACKAGING PRESENTATIONS AND INVESTOR DECKS COMMUNICATION ASSETS SIGNAGE AND SPATIAL SYSTEMS EMAIL MARKETING AND DIGITAL ASSETS 05 Digital ExRedondo Studio · Brand identity systems built from concept
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