Highly awarded - D&AD, Red Dot, ADC. Serving clients worldwide, including the US, UK, Sweden, Saudi Arabia and the DACH region. AUDI, Swarovski, DFL, European Central Bank, AXA, …
Freelance Creative & Art Director Brands with depth demand more than decoration. I focus on corporate design and digital products (UI/UX/AI) - from strategy to execution. Recognized by Germany’s most prestigious design juries and trusted by world-leading brands. Open for initial conversations HOW I WORK Brand and digital product from a single source – ensuring nothing falls apart between investor pitch and deliverables. A single point of contact for brand and product. No handoff between service providers. Results in weeks, not quarters. Important when a funding/feature round or a board meeting is coming up. No workshop on values and tone of voice. Decisions made directly within the context of product and code. LET'S TALK THE MILK POD New Krüger Group brand built under time pressure. For this new Krüger Group brand entering the US market, brand and product had to be built at the same time, under a tight runway, with no existing playbook to lean on. Working across corporate design, digital product and website as a single point of contact, I shaped a direct-to-consumer experience – organic shapes, warm daylight, rounded forms echoing the capsule itself – built on trust, ease and everyday indulgence from day one. CASE STUDY A BOLA New corporate design and “AI-assisted development” app for a national heritage. Portugal’s most iconic sports heritage brand needed to move from a beloved print legacy into a high-performance digital platform – without diluting the trust it had built over decades, and without months of back-and-forth between separate agencies. Through deep cultural immersion and AI-assisted development, I led corporate design and product build as one continuous process, delivering a multi-sport platform that balances loud emotional energy with rigorous accessibility. CASE STUDY CA GO New brand identity and “safety-first” product design for an entirely new vehicle category. Before Ca Go, cargo bikes were merely “boxes on wheels” – no established categoChristoph Gey - Freelance Creative Director & Digital Product Designer (AI/UX/UI)
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